Synopsis

Governments, advertisers and revolutionaries seek to exploit television's ability to instantly communicate compelling messages to mass audiences.

Further Information

More clips from People's Century

11: 1945: Brave New World | People's Century

Despite being allies against Hitler, disagreement and rivalry soon break out between the Soviet Union and the West, leading to t...

12: 1948: Boomtime | People's Century

Europe is exhausted and impoverished in the years after the Second World War. The United States implements the Marshall Plan to rebuild...

13: 1947: Freedom Now | People's Century

European powers are forced to relinquish their colonies in Africa following the Second World War, but in most cases the newly indepe...

14: 1945: Fallout | People's Century

Nuclear weapons make the world more dangerous than ever before. The destruction of Hiroshima and Nagasaki in 1945 by atom bombs is haile...

15: 1951: Asia Rising | People's Century

Through thrift, hard work and discipline, Japan and later South Korea enjoy economic miracles that bring growth, prosperity and conf...

16: 1957: Skin Deep | People's Century

Through nonviolent and more direct methods, people rally to fight segregation in South Africa, and several states in the United States.

17: 1959: Endangered Planet | People's Century

Rising consumption patterns extract a huge toll on nature. Toxic contamination in Minamata and Love Canal and the Torrey Canyo...