Synopsis
Alex Riley is on the trail of the global food and drink giants. What's so special about them? How have they penetrated our brains so we recognise them like members of our own families? Alex travels the globe to find where they've come from and how they make us keep on buying them.
- Programme: Secrets of the Superbrands
- Episode: 3: Food
- Channel: BBC Three
- Broadcast year: 2011
- Business & Management
Licence: ERA Licence required
UK only
Staff and students of licensed education establishments only
Cannot be adapted
Add Notes
More clips from Secrets of the Superbrands

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1: Technology | Secrets of the Superbrands
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