Duration: 58'48''
This episode tells the story of how yoghurt has been transformed into a super food.
Licence: ERA Licence required
UK only Staff and students of licensed education establishments only Cannot be adapted
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Actimel: Yogurt competitor | The Foods that Make Billions
Danone saw Yakult's success and jumped on it, creating their version of the concept and taking 50% of the market sh...
Daily dose, functional foods and nutrition | The Foods that Make Billions
The concept of the "daily-dose" was in the introduction of the idea that food could be functional a...
Desire, emotion and products | The Foods that Make Billions
With products, tapping into the emotion of the consumer can provide an unlimited source of profit and is the key ...
Diversification and health | The Foods that Make Billions
Big multi-nationals like PepsiCo have began buying up healthier brands to "health-wash" their image and as they cla...
Ski yogurt and ''added value'' | The Foods that Make Billions
Ski yogurt was a prime of example of "adding value", where a company takes a raw material, processes it, making...
Success of Muller Corner | The Foods that Make Billions
A German yogurt competitor came to the UK and changed everything, marketing a luxurious new type of yogurt.
Supermarket distribution | The Foods that Make Billions
Initially manufacturers held a lot of power over supermarkets. This changed when supermarkets started centralising th...
Yakult and health | The Foods that Make Billions
Yakult changed Britain's perception of "bacteria" and managed to convince us to drink 100,000 bottles a day.
Yogurt and consumer trends | The Foods that Make Billions
Yogurt was a businesses dream product as it acted as a blank canvas to be moulded into whatever was the trend at th...
Yogurt and healthfoods | The Foods that Make Billions
Yakult began the UK's love-affair with "health foods" in 1996, with a push from food companies championing products tha...
Yogurt: Ski vs Prize | The Foods that Make Billions
Prize came out as Ski's competitor and as such had to market itself differently.
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Why would we pay for something we can get for free? Branding.
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The Egg Board in the UK went to war with the cereal companies doing some famous advertising of their own, on...
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How the fashion industry keeps us buying more.
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'Germs replaced Germans'' post-war and housewives new battle with was with the unseen germs of the toilet.
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