Kellogg’s | Inside the Superbrands

1: Coffee Shop Hot Shots | Business Boomers

Looking at why the nation became obsessed with coffee shops, and how the brands do battle for our custom. With behind-the-scenes ...

1: Technology | Secrets of the Superbrands

Alex Riley explores the world of the technology superbrands - how they get us to buy their stuff, trust them and even idolise them...

2: Fashion | Secrets of the Superbrands

Fashion novice Alex Riley dives into the world of clothing superbrands to find out how these billion dollar global organisations have...

2: Marketing Mess-ups | Business Nightmares with Evan Davis

With British business leaders, Evan Davis reveals how marketing and publicity plans can turn from clever ideas in...

3: Food | Secrets of the Superbrands

Alex Riley is on the trail of the global food and drink giants. What's so special about them? How have they penetrated our brains so we ...

Actimel: Yogurt competitor | The Foods that Make Billions

Danone saw Yakult's success and jumped on it, creating their version of the concept and taking 50% of the market sh...

Advertising and Kellogs | The Foods that Make Billions

Kellogg's as a brand was a pioneer when it came to advertising , particularly with the advent of television.

Buying bottled water | The Foods that Make Billions

Why would we pay for something we can get for free? Branding.

Cereals, eggs and free give-aways | The Foods that Make Billions

The Egg Board in the UK went to war with the cereal companies doing some famous advertising of their own, on...

Daily dose, functional foods and nutrition | The Foods that Make Billions

The concept of the "daily-dose" was in the introduction of the idea that food could be functional a...

Health, wellness and bottled water | The Foods that Make Billions

After a report from the WHO recommending the drinking of 2 litres of water a day, bottled water companies j...

Selling bran flakes | The Foods that Make Billions

At first bran flakes weren't popular due to their taste, but advertisers soon saw to this after some catchy jingles pushed...

Social responsibility and positive branding | The Foods that Make Billions

One Water initiated positive branding and encouraged other water companies to provide water to pla...

Ultimo and free PR | Peter Jones: How We Made Our Millions

Peter learns how Michelle, head of Ultimo lingerie, used celebrity and gossip to her advantage.

Yakult and health | The Foods that Make Billions

Yakult changed Britain's perception of "bacteria" and managed to convince us to drink 100,000 bottles a day.

Yogurt and healthfoods | The Foods that Make Billions

Yakult began the UK's love-affair with "health foods" in 1996, with a push from food companies championing products tha...

Yogurt: Ski vs Prize | The Foods that Make Billions

Prize came out as Ski's competitor and as such had to market itself differently.

1: She's Not a Moron - She's Your Wife | Washes Whiter

This episode looks at how adverts for cleaning, shopping and cooking products have, or have not, changed over the past...

2: Big! Big! Big! | Washes Whiter

Series on the history of British TV commercials looks at the portrayal of men from the 1950s to the 80s and beyond.

4: Sixpence Worth of Heaven | Washes Whiter

Series on the history of British television advertising explores the use of fantasy and aspiration to sell products such as Babyc...