Lush and market research | Peter Jones Meets

1: Coffee Shop Hot Shots | Business Boomers

Looking at why the nation became obsessed with coffee shops, and how the brands do battle for our custom. With behind-the-scenes ...

1: Liquid Gold | The Foods that Make Billions

How bottled water grew from nothing to become a billion-pound industry in just 40 years.

1: She's Not a Moron - She's Your Wife | Washes Whiter

This episode looks at how adverts for cleaning, shopping and cooking products have, or have not, changed over the past...

1: Technology | Secrets of the Superbrands

Alex Riley explores the world of the technology superbrands - how they get us to buy their stuff, trust them and even idolise them...

2: Big! Big! Big! | Washes Whiter

Series on the history of British TV commercials looks at the portrayal of men from the 1950s to the 80s and beyond.

2: Fashion | Secrets of the Superbrands

Fashion novice Alex Riley dives into the world of clothing superbrands to find out how these billion dollar global organisations have...

2: Marketing Mess-ups | Business Nightmares with Evan Davis

With British business leaders, Evan Davis reveals how marketing and publicity plans can turn from clever ideas in...

3: Food | Secrets of the Superbrands

Alex Riley is on the trail of the global food and drink giants. What's so special about them? How have they penetrated our brains so we ...

3: Pots of Gold | The Foods that Make Billions

This episode tells the story of how yoghurt has been transformed into a super food.

4: Sixpence Worth of Heaven | Washes Whiter

Series on the history of British television advertising explores the use of fantasy and aspiration to sell products such as Babyc...

5: The Getaway People | Washes Whiter

Series on the history of British television advertising discusses how advertising in post-war Britain can be viewed as a barometer of t...

Actimel: Yogurt competitor | The Foods that Make Billions

Danone saw Yakult's success and jumped on it, creating their version of the concept and taking 50% of the market sh...

Adding value and changing lifestyles | The Foods that Make Billions

Grain is a cheap commodity to produce so the "added value" comes in the form of changing your lifestyle, ...

Advertising and Kellogs | The Foods that Make Billions

Kellogg's as a brand was a pioneer when it came to advertising , particularly with the advent of television.

Advertising to a housewife | Washes Whiter

Explanation of how the traditional housewife was the prime target for advertising post-WWII and the concepts used in campaigns.

Buying bottled water | The Foods that Make Billions

Why would we pay for something we can get for free? Branding.

Cereals, eggs and free give-aways | The Foods that Make Billions

The Egg Board in the UK went to war with the cereal companies doing some famous advertising of their own, on...

Daily dose, functional foods and nutrition | The Foods that Make Billions

The concept of the "daily-dose" was in the introduction of the idea that food could be functional a...

Desire, emotion and products | The Foods that Make Billions

With products, tapping into the emotion of the consumer can provide an unlimited source of profit and is the key ...

Episode 2 | Flatpack Empire

What does it take to get new products from initial design to stores around the world?