Duration: 1'02''
Why would we pay for something we can get for free? Branding.
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1: Liquid Gold | The Foods that Make Billions
How bottled water grew from nothing to become a billion-pound industry in just 40 years.
Bottled water in emerging markets | The Foods that Make Billions
With bottled water interest declining in the West, the big players look to emerging markets.
Bottled water: Coca-Cola vs Pepsi | The Foods that Make Billions
The two big soft drink brands looked on at the success of bottled water and wanted to get in on the action, ...
Evian vs Pure Life (Danone vs Nestle) | The Foods that Make Billions
Danone and Nestle have very different business strategies when it comes to their versions of bottled water.
Health, wellness and bottled water | The Foods that Make Billions
After a report from the WHO recommending the drinking of 2 litres of water a day, bottled water companies j...
Mahalo bottled water | The Foods that Make Billions
A Japanese business man took advantage of a failed steam power pipeline at the bottom of the ocean, and turned the pumped...
Social responsibility and positive branding | The Foods that Make Billions
One Water initiated positive branding and encouraged other water companies to provide water to pla...
Success of Perrier | The Foods that Make Billions
How Perrier marketed themselves as a "successful" drink and a beverage of choice rather than "just water".
The rise of Highland Spring | The Foods that Make Billions
After Perrier was found to contain carcinogens and had a worldwide recall, Highland Spring picked their moment to ...
Water and plastic | The Foods that Make Billions
The invention of PET or polyethylene that could make water bottles, passing convenience on to the consumer.
1: Coffee Shop Hot Shots | Business Boomers
Looking at why the nation became obsessed with coffee shops, and how the brands do battle for our custom. With behind-the-scenes ...
1: She's Not a Moron - She's Your Wife | Washes Whiter
This episode looks at how adverts for cleaning, shopping and cooking products have, or have not, changed over the past...
1: Technology | Secrets of the Superbrands
Alex Riley explores the world of the technology superbrands - how they get us to buy their stuff, trust them and even idolise them...
2: Big! Big! Big! | Washes Whiter
Series on the history of British TV commercials looks at the portrayal of men from the 1950s to the 80s and beyond.
2: Fashion | Secrets of the Superbrands
Fashion novice Alex Riley dives into the world of clothing superbrands to find out how these billion dollar global organisations have...
2: Marketing Mess-ups | Business Nightmares with Evan Davis
With British business leaders, Evan Davis reveals how marketing and publicity plans can turn from clever ideas in...
3: Food | Secrets of the Superbrands
Alex Riley is on the trail of the global food and drink giants. What's so special about them? How have they penetrated our brains so we ...
4: Sixpence Worth of Heaven | Washes Whiter
Series on the history of British television advertising explores the use of fantasy and aspiration to sell products such as Babyc...
5: The Getaway People | Washes Whiter
Series on the history of British television advertising discusses how advertising in post-war Britain can be viewed as a barometer of t...
Actimel: Yogurt competitor | The Foods that Make Billions
Danone saw Yakult's success and jumped on it, creating their version of the concept and taking 50% of the market sh...
Advertising and Kellogs | The Foods that Make Billions
Kellogg's as a brand was a pioneer when it came to advertising , particularly with the advent of television.
Advertising to a housewife | Washes Whiter
Explanation of how the traditional housewife was the prime target for advertising post-WWII and the concepts used in campaigns.
Cereals, eggs and free give-aways | The Foods that Make Billions
The Egg Board in the UK went to war with the cereal companies doing some famous advertising of their own, on...
Daily dose, functional foods and nutrition | The Foods that Make Billions
The concept of the "daily-dose" was in the introduction of the idea that food could be functional a...
Germs | Washes Whiter
'Germs replaced Germans'' post-war and housewives new battle with was with the unseen germs of the toilet.
Kellogg's | Inside the Superbrands
Helen goes behind the scenes of iconic cereal brand Kellogg's to see what makes Corn Flakes and Frosties so grrreat, before finding out wh...
Life with Katie: Oxo | Washes Whiter
The evolution of the ''Life with Katie'' adverts for Oxo, where characters were recognisable and offered trends in lifestyle other than ...
Role-reversal | Washes Whiter
In the '70s and '80s, advertisers tried to cash in on housewives having time for themselves away from the stresses of their daily tasks and eve...
Selling bran flakes | The Foods that Make Billions
At first bran flakes weren't popular due to their taste, but advertisers soon saw to this after some catchy jingles pushed...
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