Synopsis
Despite being the quick breakfast, the cereal brands found even that wasn't quick enough and so the cereal bar was born.
- Programme: The Foods that Make Billions
- Episode: The Age of Plenty
- Channel: BBC Two
- Broadcast year: 2010
- Business & Management | Developing a Marketing Campaign
Licence: ERA Licence required
UK only
Staff and students of licensed education establishments only
Cannot be adapted
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More clips from 02: The Age of Plenty

2: The Age of Plenty | The Foods that Make Billions
2: The Age of Plenty | The Foods that Make Billions
This episode looks at how cereals have transformed the way we eat and the way we live.

Adapting to rules | The Foods that Make Billions
Adapting to rules | The Foods that Make Billions
A ban on advertising unhealthy foods to children meant Kellogg's had to adapt their cereals to meet legal standards.

Adding value and changing lifestyles | The Foods that Make Billions
Adding value and changing lifestyles | The Foods that Make Billions
Grain is a cheap commodity to produce so the "added value" comes in the form of changing your lifestyle, ...

Advertising and Kellogs | The Foods that Make Billions
Advertising and Kellogs | The Foods that Make Billions
Kellogg's as a brand was a pioneer when it came to advertising , particularly with the advent of television.

Cereals, eggs and free give-aways | The Foods that Make Billions
Cereals, eggs and free give-aways | The Foods that Make Billions
The Egg Board in the UK went to war with the cereal companies doing some famous advertising of their own, on...

History of Kellogs | The Foods that Make Billions
History of Kellogs | The Foods that Make Billions
The beginning of Kellogg's started with a disagreement between two brothers.

Jordan's and healthy cereals | The Foods that Make Billions
Jordan's and healthy cereals | The Foods that Make Billions
In the 1960's and '70's, healthy eating caught the eye of the British Jordan brothers who pounced on the new craz...

Own-brand vs branded | The Foods that Make Billions
Own-brand vs branded | The Foods that Make Billions
In the 1960's, supermarkets began making their own versions of popular products, selling them for less as they didn't nee...

Selling bran flakes | The Foods that Make Billions
Selling bran flakes | The Foods that Make Billions
At first bran flakes weren't popular due to their taste, but advertisers soon saw to this after some catchy jingles pushed...

The UK cereal market | The Foods that Make Billions
The UK cereal market | The Foods that Make Billions
An insight into the competitive British cereal market where 700 cereals compete for our cash.
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