Synopsis

Big multi-nationals like PepsiCo have began buying up healthier brands to "health-wash" their image and as they claim, become health and wellness brands.

Further Information

More clips from The Foods that Make Billions

3: Pots of Gold | The Foods that Make Billions

BBC Two | 2010 | 58'48''

This episode tells the story of how yoghurt has been transformed into a super food.

Actimel: Yogurt competitor | The Foods that Make Billions

BBC Two | 2010 | 4'46''

Danone saw Yakult's success and jumped on it, creating their version of the concept and taking 50% of the market sh...

Daily dose, functional foods and nutrition | The Foods that Make Billions

BBC Two | 2010 | 4'13''

The concept of the "daily-dose" was in the introduction of the idea that food could be functional a...

Desire, emotion and products | The Foods that Make Billions

BBC Two | 2010 | 1'30''

With products, tapping into the emotion of the consumer can provide an unlimited source of profit and is the key ...

Ski yogurt and ''added value'' | The Foods that Make Billions

BBC Two | 2010 | 3'17''

Ski yogurt was a prime of example of "adding value", where a company takes a raw material, processes it, making...

Success of Muller Corner | The Foods that Make Billions

BBC Two | 2010 | 5'37''

A German yogurt competitor came to the UK and changed everything, marketing a luxurious new type of yogurt.

Supermarket distribution | The Foods that Make Billions

BBC Two | 2010 | 2'28''

Initially manufacturers held a lot of power over supermarkets. This changed when supermarkets started centralising th...

Yakult and health | The Foods that Make Billions

BBC Two | 2010 | 3'30''

Yakult changed Britain's perception of "bacteria" and managed to convince us to drink 100,000 bottles a day.

Yogurt and consumer trends | The Foods that Make Billions

BBC Two | 2010 | 3'38''

Yogurt was a businesses dream product as it acted as a blank canvas to be moulded into whatever was the trend at th...

Yogurt and healthfoods | The Foods that Make Billions

BBC Two | 2010 | 2'44''

Yakult began the UK's love-affair with "health foods" in 1996, with a push from food companies championing products tha...

Yogurt: Ski vs Prize | The Foods that Make Billions

BBC Two | 2010 | 1'45''

Prize came out as Ski's competitor and as such had to market itself differently.

Diversification and health | The Foods that Make Billions

Synopsis

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