Synopsis
Danone and Nestle have very different business strategies when it comes to their versions of bottled water.
- Programme: The Foods that Make Billions
- Episode: Liquid Gold
- Channel: BBC Two
- Broadcast year: 2010
- Business & Management | Developing a Marketing Campaign | Visual Merchandising
Licence: ERA Licence required
UK only
Staff and students of licensed education establishments only
Cannot be adapted
Add Notes
More clips from The Foods that Make Billions
 
						1: Liquid Gold | The Foods that Make Billions
1: Liquid Gold | The Foods that Make Billions
How bottled water grew from nothing to become a billion-pound industry in just 40 years.
 
						Bottled water in emerging markets | The Foods that Make Billions
Bottled water in emerging markets | The Foods that Make Billions
With bottled water interest declining in the West, the big players look to emerging markets.
 
						Bottled water: Coca-Cola vs Pepsi | The Foods that Make Billions
Bottled water: Coca-Cola vs Pepsi | The Foods that Make Billions
The two big soft drink brands looked on at the success of bottled water and wanted to get in on the action, ...
 
						Buying bottled water | The Foods that Make Billions
Buying bottled water | The Foods that Make Billions
Why would we pay for something we can get for free? Branding.
 
						Health, wellness and bottled water | The Foods that Make Billions
Health, wellness and bottled water | The Foods that Make Billions
After a report from the WHO recommending the drinking of 2 litres of water a day, bottled water companies j...
 
						Mahalo bottled water | The Foods that Make Billions
Mahalo bottled water | The Foods that Make Billions
A Japanese business man took advantage of a failed steam power pipeline at the bottom of the ocean, and turned the pumped...
 
						Social responsibility and positive branding | The Foods that Make Billions
Social responsibility and positive branding | The Foods that Make Billions
One Water initiated positive branding and encouraged other water companies to provide water to pla...
 
						Success of Perrier | The Foods that Make Billions
Success of Perrier | The Foods that Make Billions
How Perrier marketed themselves as a "successful" drink and a beverage of choice rather than "just water".
 
						The rise of Highland Spring | The Foods that Make Billions
The rise of Highland Spring | The Foods that Make Billions
After Perrier was found to contain carcinogens and had a worldwide recall, Highland Spring picked their moment to ...
 
						Water and plastic | The Foods that Make Billions
Water and plastic | The Foods that Make Billions
The invention of PET or polyethylene that could make water bottles, passing convenience on to the consumer.
More resources about Business Growth and Strategy
 
						2: Real Storage Wars | Business Boomers
2: Real Storage Wars | Business Boomers
A look at businesses that have boomed despite tough economic times. This episode discovers why Britain came to have the biggest self-...
 
						3: Amazon's Retail Revolution | Business Boomers
3: Amazon's Retail Revolution | Business Boomers
Documentary series on businesses that have boomed despite tough economic times. This episode reveals how Amazon has grown fr...
 
						Cereal bars | The Foods that Make Billions
Cereal bars | The Foods that Make Billions
Despite being the quick breakfast, the cereal brands found even that wasn't quick enough and so the cereal bar was born.
 
						Episode 1 | Flatpack Empire
Episode 1 | Flatpack Empire
IKEA is one of the world's most successful and recognisable brands. In a major new 3-part series our cameras travel the world to discover the sec...
 
						Episode 3 | Flatpack Empire
Episode 3 | Flatpack Empire
In episode three, we follow the company's biggest challenge in a generation - pushing into India with an aggressive expansion plan.
 
						History of Pimlico Plumbers | Peter Jones Meets
History of Pimlico Plumbers | Peter Jones Meets
Pimlico Plumbers owner Charlie, details their tumultuous past and how strict rules have got him where he is today.
 
						Lush and The Body Shop | Peter Jones Meets
Lush and The Body Shop | Peter Jones Meets
Mark and Mo describe their history of supplying The Body Shop and how their first business failed.
 
						Marketing Cobra beer | Peter Jones Meets
Marketing Cobra beer | Peter Jones Meets
The creator of Cobra beer discusses its journey and how it has become a household name in the UK.
 
						The rise of Highland Spring | The Foods that Make Billions
The rise of Highland Spring | The Foods that Make Billions
After Perrier was found to contain carcinogens and had a worldwide recall, Highland Spring picked their moment to ...
 
						Yogurt and consumer trends | The Foods that Make Billions
Yogurt and consumer trends | The Foods that Make Billions
Yogurt was a businesses dream product as it acted as a blank canvas to be moulded into whatever was the trend at th...