Synopsis

An insight into the competitive British cereal market where 700 cereals compete for our cash.

Further Information

More clips from The Foods that Make Billions

2: The Age of Plenty | The Foods that Make Billions

This episode looks at how cereals have transformed the way we eat and the way we live.

Adapting to rules | The Foods that Make Billions

A ban on advertising unhealthy foods to children meant Kellogg's had to adapt their cereals to meet legal standards.

Adding value and changing lifestyles | The Foods that Make Billions

Grain is a cheap commodity to produce so the "added value" comes in the form of changing your lifestyle, ...

Advertising and Kellogs | The Foods that Make Billions

Kellogg's as a brand was a pioneer when it came to advertising , particularly with the advent of television.

Cereal bars | The Foods that Make Billions

Despite being the quick breakfast, the cereal brands found even that wasn't quick enough and so the cereal bar was born.

Cereals, eggs and free give-aways | The Foods that Make Billions

The Egg Board in the UK went to war with the cereal companies doing some famous advertising of their own, on...

History of Kellogs | The Foods that Make Billions

The beginning of Kellogg's started with a disagreement between two brothers.

Jordan's and healthy cereals | The Foods that Make Billions

In the 1960's and '70's, healthy eating caught the eye of the British Jordan brothers who pounced on the new craz...

Own-brand vs branded | The Foods that Make Billions

In the 1960's, supermarkets began making their own versions of popular products, selling them for less as they didn't nee...

Selling bran flakes | The Foods that Make Billions

At first bran flakes weren't popular due to their taste, but advertisers soon saw to this after some catchy jingles pushed...