Synopsis
The invention of PET or polyethylene that could make water bottles, passing convenience on to the consumer.
- Programme: The Foods that Make Billions
- Episode: Liquid Gold
- Channel: BBC Two
- Broadcast year: 2010
- Business & Management | Developing a Marketing Campaign
Licence: ERA Licence required
UK only
Staff and students of licensed education establishments only
Cannot be adapted
Add Notes
More clips from 01: Liquid Gold

1: Liquid Gold | The Foods that Make Billions
1: Liquid Gold | The Foods that Make Billions
How bottled water grew from nothing to become a billion-pound industry in just 40 years.

Bottled water in emerging markets | The Foods that Make Billions
Bottled water in emerging markets | The Foods that Make Billions
With bottled water interest declining in the West, the big players look to emerging markets.

Bottled water: Coca-Cola vs Pepsi | The Foods that Make Billions
Bottled water: Coca-Cola vs Pepsi | The Foods that Make Billions
The two big soft drink brands looked on at the success of bottled water and wanted to get in on the action, ...

Buying bottled water | The Foods that Make Billions
Buying bottled water | The Foods that Make Billions
Why would we pay for something we can get for free? Branding.

Evian vs Pure Life (Danone vs Nestle) | The Foods that Make Billions
Evian vs Pure Life (Danone vs Nestle) | The Foods that Make Billions
Danone and Nestle have very different business strategies when it comes to their versions of bottled water.

Health, wellness and bottled water | The Foods that Make Billions
Health, wellness and bottled water | The Foods that Make Billions
After a report from the WHO recommending the drinking of 2 litres of water a day, bottled water companies j...

Mahalo bottled water | The Foods that Make Billions
Mahalo bottled water | The Foods that Make Billions
A Japanese business man took advantage of a failed steam power pipeline at the bottom of the ocean, and turned the pumped...

Social responsibility and positive branding | The Foods that Make Billions
Social responsibility and positive branding | The Foods that Make Billions
One Water initiated positive branding and encouraged other water companies to provide water to pla...

Success of Perrier | The Foods that Make Billions
Success of Perrier | The Foods that Make Billions
How Perrier marketed themselves as a "successful" drink and a beverage of choice rather than "just water".

The rise of Highland Spring | The Foods that Make Billions
The rise of Highland Spring | The Foods that Make Billions
After Perrier was found to contain carcinogens and had a worldwide recall, Highland Spring picked their moment to ...
More resources about Operations and Logistics

Britain's love-affair with the avocado | What Britain Buys and Sells in a Day
Britain's love-affair with the avocado | What Britain Buys and Sells in a Day
Ade travels to Peru to find out about the UK's love-affair with the Avocado.

Britain's picky fruit and vegetables preferences | What Britain Buys and Sells in a Day
Britain's picky fruit and vegetables preferences | What Britain Buys and Sells in a Day
Ed finds out why Britons are so picky with their food and how this affects where out ...

Buying MFI stock | Peter Jones Meets
Buying MFI stock | Peter Jones Meets
Chris Dawson, multi-millionaire, explains how he bought £68 million worth of stock for under £3 million.

Cars | What Britain Buys and Sells in a Day
Cars | What Britain Buys and Sells in a Day
Ed Balls, Ade Adepitan and Cherry Healey explore how much we really know about the logistics that enable Britain to buy and sell ...

Cutting, packing and distributing | Inside the Factory
Cutting, packing and distributing | Inside the Factory
The final stages of toilet paper production.

Exporting British apples | What Britain Buys and Sells in a Day
Exporting British apples | What Britain Buys and Sells in a Day
Cherry discusses the British apple trade with one the UK's apple farmers.

Exporting British potatoes | What Britain Buys and Sells in a Day
Exporting British potatoes | What Britain Buys and Sells in a Day
Cherry meets one of Britain's biggest potato farmers and finds out what makes a perfect potato.

Exporting empty shipping crates | What Britain Buys and Sells in a Day
Exporting empty shipping crates | What Britain Buys and Sells in a Day
As the UK generally imports more than it exports Ed wonders what happens to the empty crates.

From pulp to paper | Inside the Factory
From pulp to paper | Inside the Factory
In a toilet roll factory in Manchester two types of pulp are added to water, mixed together and dried to make toilet paper.

Fruit and Veg | What Britain Buys and Sells in a Day
Fruit and Veg | What Britain Buys and Sells in a Day
Ed Balls, Ade Adepitan and Cherry Healey delve into the hectic world of Britain's imports and exports. Ed is at London G...

Guinness | Inside the Superbrands
Guinness | Inside the Superbrands
Helen discovers how one of the most famous beer brewers in the world make their bestselling stout, and finds out why they are launching a n...

Heinz | Inside the Superbrands
Heinz | Inside the Superbrands
Helen goes behind the beans to see how Heinz make their bestsellers and how they're developing new products for the next generation, before me...

Importing Dutch tomatoes | What Britain Buys and Sells in a Day
Importing Dutch tomatoes | What Britain Buys and Sells in a Day
Ade travels to the Netherlands to see where we import most of our tomatoes from.

Importing food from abroad | What Britain Buys and Sells in a Day
Importing food from abroad | What Britain Buys and Sells in a Day
Cherry find out how all our fresh food is bought and traded with the rest of the world.

Inside Rolls-Royce
Inside Rolls-Royce
A privileged peek into the exclusive world of British heritage car brand Rolls-Royce. The cameras follow the team at the Goodwood factory as they manufact...

Making hand sanitiser in a gin factory | Inside the Factory
Making hand sanitiser in a gin factory | Inside the Factory
Cherry Healey visits a gin factory that has also been producing hand sanitiser during the pandemic.

Quality and design | Inside the Factory
Quality and design | Inside the Factory
Large mother rolls of toilet paper are combined and branded to ensure quality.

Quality control | Inside the Factory
Quality control | Inside the Factory
Gregg Wallace visits the quality control area of the factory.

S15E4: Electric Bikes | The Apprentice
S15E4: Electric Bikes | The Apprentice
Lord Sugar summons the candidates to the London Transport Museum, where they learn that this week's task is to create and sell their o...

S6E0: Christmas Cards | Inside the Factory
S6E0: Christmas Cards | Inside the Factory
Gregg visits the Woodmansterne card factory in in Watford. It's one of the largest greeting card companies in the UK, a family bus...