Synopsis
Yakult changed Britain's perception of "bacteria" and managed to convince us to drink 100,000 bottles a day.
Similar broadcast resources

Desire, emotion and products | The Foods that Make Billions
With products, tapping into the emotion of the consumer can provide an unlimited source of profit and is the key to a successful business.

Actimel: Yogurt competitor | The Foods that Make Billions
Danone saw Yakult's success and jumped on it, creating their version of the concept and taking 50% of the market share.