Yogurt and consumer trends | The Foods that Make Billions

Duration: 3'38''

Synopsis

Yogurt was a businesses dream product as it acted as a blank canvas to be moulded into whatever was the trend at the time.

Further Information
Similar broadcast resources
Business & Management  |  BBC

Desire, emotion and products | The Foods that Make Billions

With products, tapping into the emotion of the consumer can provide an unlimited source of profit and is the key to a successful business.
Business & Management  |  BBC

Actimel: Yogurt competitor | The Foods that Make Billions

Danone saw Yakult's success and jumped on it, creating their version of the concept and taking 50% of the market share.