Duration: 1'45''
Prize came out as Ski's competitor and as such had to market itself differently.
Licence: ERA Licence required
UK only Staff and students of licensed education establishments only Cannot be adapted
Add Notes
3: Pots of Gold | The Foods that Make Billions
This episode tells the story of how yoghurt has been transformed into a super food.
Actimel: Yogurt competitor | The Foods that Make Billions
Danone saw Yakult's success and jumped on it, creating their version of the concept and taking 50% of the market sh...
Daily dose, functional foods and nutrition | The Foods that Make Billions
The concept of the "daily-dose" was in the introduction of the idea that food could be functional a...
Desire, emotion and products | The Foods that Make Billions
With products, tapping into the emotion of the consumer can provide an unlimited source of profit and is the key ...
Diversification and health | The Foods that Make Billions
Big multi-nationals like PepsiCo have began buying up healthier brands to "health-wash" their image and as they cla...
Ski yogurt and ''added value'' | The Foods that Make Billions
Ski yogurt was a prime of example of "adding value", where a company takes a raw material, processes it, making...
Success of Muller Corner | The Foods that Make Billions
A German yogurt competitor came to the UK and changed everything, marketing a luxurious new type of yogurt.
Supermarket distribution | The Foods that Make Billions
Initially manufacturers held a lot of power over supermarkets. This changed when supermarkets started centralising th...
Yakult and health | The Foods that Make Billions
Yakult changed Britain's perception of "bacteria" and managed to convince us to drink 100,000 bottles a day.
Yogurt and consumer trends | The Foods that Make Billions
Yogurt was a businesses dream product as it acted as a blank canvas to be moulded into whatever was the trend at th...
Yogurt and healthfoods | The Foods that Make Billions
Yakult began the UK's love-affair with "health foods" in 1996, with a push from food companies championing products tha...
1: Coffee Shop Hot Shots | Business Boomers
Looking at why the nation became obsessed with coffee shops, and how the brands do battle for our custom. With behind-the-scenes ...
1: She's Not a Moron - She's Your Wife | Washes Whiter
This episode looks at how adverts for cleaning, shopping and cooking products have, or have not, changed over the past...
1: Technology | Secrets of the Superbrands
Alex Riley explores the world of the technology superbrands - how they get us to buy their stuff, trust them and even idolise them...
2: Big! Big! Big! | Washes Whiter
Series on the history of British TV commercials looks at the portrayal of men from the 1950s to the 80s and beyond.
2: Fashion | Secrets of the Superbrands
Fashion novice Alex Riley dives into the world of clothing superbrands to find out how these billion dollar global organisations have...
2: Marketing Mess-ups | Business Nightmares with Evan Davis
With British business leaders, Evan Davis reveals how marketing and publicity plans can turn from clever ideas in...
3: Food | Secrets of the Superbrands
Alex Riley is on the trail of the global food and drink giants. What's so special about them? How have they penetrated our brains so we ...
4: Sixpence Worth of Heaven | Washes Whiter
Series on the history of British television advertising explores the use of fantasy and aspiration to sell products such as Babyc...
5: The Getaway People | Washes Whiter
Series on the history of British television advertising discusses how advertising in post-war Britain can be viewed as a barometer of t...
Advertising and Kellogs | The Foods that Make Billions
Kellogg's as a brand was a pioneer when it came to advertising , particularly with the advent of television.
Advertising to a housewife | Washes Whiter
Explanation of how the traditional housewife was the prime target for advertising post-WWII and the concepts used in campaigns.
Buying bottled water | The Foods that Make Billions
Why would we pay for something we can get for free? Branding.
Cereals, eggs and free give-aways | The Foods that Make Billions
The Egg Board in the UK went to war with the cereal companies doing some famous advertising of their own, on...
Germs | Washes Whiter
'Germs replaced Germans'' post-war and housewives new battle with was with the unseen germs of the toilet.
Health, wellness and bottled water | The Foods that Make Billions
After a report from the WHO recommending the drinking of 2 litres of water a day, bottled water companies j...
Kellogg's | Inside the Superbrands
Helen goes behind the scenes of iconic cereal brand Kellogg's to see what makes Corn Flakes and Frosties so grrreat, before finding out wh...
Life with Katie: Oxo | Washes Whiter
The evolution of the ''Life with Katie'' adverts for Oxo, where characters were recognisable and offered trends in lifestyle other than ...
Role-reversal | Washes Whiter
In the '70s and '80s, advertisers tried to cash in on housewives having time for themselves away from the stresses of their daily tasks and eve...
Cookies help us run our services and give you a better experience. For the full details please read our Cookie Policy.
