Alex Riley is on the trail of the global food and drink giants. What's so special about them? How have they penetrated our brains so we ...
Theo Paphitis travels to Brazil to follow three intrepid British companies trying to succeed in one of the world's most exciti...
Theo Paphitis travels to India to see if three intrepid British companies can succeed in one of the fastest expanding economies...
Theo Paphitis follows the fortunes of brave and bold British companies trying to expand in three of the world's most dynamic ...
IKEA is one of the world's most successful and recognisable brands. In a major new 3-part series our cameras travel the world to discover the sec...
Big multi-nationals like PepsiCo have began buying up healthier brands to "health-wash" their image and as they cla...
The two big soft drink brands looked on at the success of bottled water and wanted to get in on the action, ...
Sleek Makeup are informed that to be distributed and marketed will be a massive expenditure.
Sleek Makeup are told by a Brazilian business guru that they need to change the habit of the consumer, as similar compan...
Competition and monopoly plague Cadbury's potential takeover of Brazilian confectioners, until they are approached by Kr...
Marketer's from Sleek Makeup wonder if they need to adapt their strategy as they discover that people get their...
To get a foot in the Brazilian market, Cadbury purchased a rival for $4.2 billion.
Theo hears from some leading business people in Brazil about why it is an exciting emerging market.
Despite mixed results from their research, Marmite decide to go ahead and sell in India as a food flavouring.
Teaching the middle-classes about the potential of cooking with Marmite is the next step to get it selling in India.
The owners of Bremont get some advice from a luxury watch salesman as well as some home truths about the Indi...
Rebranding Marmite as a health food seems to be the way forward to reach markets in India.
A UK watch company gets some advice from an Indian PR firm about their approach to marketing their watches.
Theo meets a British woman who took her lingerie business to India and reveals the issues that come with different cul...
Despite finding Marmite on a shop shelf, Marmites marketing department have trouble getting the consumers on board.
Theo dishes out some facts about India as an emerging market.
Theo's advice to the educational business that failed was that they paid to much trust into cultural differences an...
After a business deal going sour, an education company reflects on the lessons learnt after trying to expand to Vietnam.
The UK yacht company and the Vietnamese dealers come to an agreement, but not without some special prices being requ...
Without having a contract in place, an international business partner changes the deal for the running of an intern...
Issues with payment, invoices and licences force Creative Education to close ties with their international ...
Despite building an impressive school in Hanoi, enrolment numbers are much smaller than expected for this i...
Trying to get a publisher in Vietnam is tricky for UK-based Haymarket, despite the demand being evident.
Selling yachts in Vietnam means starting a whole industry from the ground up, so knowing your market will be key.
Theo gets advice on operating a business in Vietnam.
The history of HSBC and banking in Hong Kong.
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