Multinational corporations (mncs)

3: Food | Secrets of the Superbrands

Alex Riley is on the trail of the global food and drink giants. What's so special about them? How have they penetrated our brains so we ...

3: Brazil | Theo’s Adventure Capitalists

Theo Paphitis travels to Brazil to follow three intrepid British companies trying to succeed in one of the world's most exciti...

2: India | Theo’s Adventure Capitalists

Theo Paphitis travels to India to see if three intrepid British companies can succeed in one of the fastest expanding economies...

1: Vietnam | Theo’s Adventure Capitalists

Theo Paphitis follows the fortunes of brave and bold British companies trying to expand in three of the world's most dynamic ...

Episode 1 | Flatpack Empire

IKEA is one of the world's most successful and recognisable brands. In a major new 3-part series our cameras travel the world to discover the sec...

Diversification and health | The Foods that Make Billions

Big multi-nationals like PepsiCo have began buying up healthier brands to "health-wash" their image and as they cla...

Bottled water: Coca-Cola vs Pepsi | The Foods that Make Billions

The two big soft drink brands looked on at the success of bottled water and wanted to get in on the action, ...

Distribution and marketing | Theo’s Adventure Capitalists

Sleek Makeup are informed that to be distributed and marketed will be a massive expenditure.

Changing habits | Theo’s Adventure Capitalists

Sleek Makeup are told by a Brazilian business guru that they need to change the habit of the consumer, as similar compan...

Anti-trust laws | Theo’s Adventure Capitalists

Competition and monopoly plague Cadbury's potential takeover of Brazilian confectioners, until they are approached by Kr...

Selling makeup in Brazil | Theo’s Adventure Capitalists

Marketer's from Sleek Makeup wonder if they need to adapt their strategy as they discover that people get their...

Cadbury in Brazil | Theo’s Adventure Capitalists

To get a foot in the Brazilian market, Cadbury purchased a rival for $4.2 billion.

Business in Brazil | Theo’s Adventure Capitalists

Theo hears from some leading business people in Brazil about why it is an exciting emerging market.

Adapting a product | Theo’s Adventure Capitalists

Despite mixed results from their research, Marmite decide to go ahead and sell in India as a food flavouring.

Marmite education | Theo’s Adventure Capitalists

Teaching the middle-classes about the potential of cooking with Marmite is the next step to get it selling in India.

Watches and lessons learnt | Theo’s Adventure Capitalists

India’s watch market | Theo’s Adventure Capitalists

The owners of Bremont get some advice from a luxury watch salesman as well as some home truths about the Indi...

Rebranding Marmite | Theo’s Adventure Capitalists

Rebranding Marmite as a health food seems to be the way forward to reach markets in India.

Selling watches in India | Theo’s Adventure Capitalists

A UK watch company gets some advice from an Indian PR firm about their approach to marketing their watches.

Lingerie in India | Theo’s Adventure Capitalists

Theo meets a British woman who took her lingerie business to India and reveals the issues that come with different cul...

Marmite in India | Theo’s Adventure Capitalists

Despite finding Marmite on a shop shelf, Marmites marketing department have trouble getting the consumers on board.

Buisness in India | Theo’s Adventure Capitalists

Theo dishes out some facts about India as an emerging market.

Cultural differences | Theo’s Adventure Capitalists

Theo's advice to the educational business that failed was that they paid to much trust into cultural differences an...

Lessons learnt | Theo’s Adventure Capitalists

After a business deal going sour, an education company reflects on the lessons learnt after trying to expand to Vietnam.

Closing a boat deal | Theo’s Adventure Capitalists

The UK yacht company and the Vietnamese dealers come to an agreement, but not without some special prices being requ...

Moving the goalposts | Theo’s Adventure Capitalists

Without having a contract in place, an international business partner changes the deal for the running of an intern...

Issues with buisness partner | Theo’s Adventure Capitalists

Issues with payment, invoices and licences force Creative Education to close ties with their international ...

Starting a school in Vietnam | Theo’s Adventure Capitalists

Despite building an impressive school in Hanoi, enrolment numbers are much smaller than expected for this i...

Selling magazines in Vietnam | Theo’s Adventure Capitalists

Trying to get a publisher in Vietnam is tricky for UK-based Haymarket, despite the demand being evident.

Luxury yachts in Vietnam | Theo’s Adventure Capitalists

Selling yachts in Vietnam means starting a whole industry from the ground up, so knowing your market will be key.

Business in Vietnam | Theo’s Adventure Capitalists

Theo gets advice on operating a business in Vietnam.

Free Trade | World’s Busiest Cities

The history of HSBC and banking in Hong Kong.