The teams must launch a brand identity for a new breakfast cereal: come up with a name for the cereal, design a look for the box and shoot a TV ad ca...
James May, Kate Humble and Ant Anstead are back at one of the biggest and busiest car factories in Britain. Think you...
Helen goes behind the beans to see how Heinz make their bestsellers and how they're developing new products for the next generation, before me...
Experts were done away with in the '60s, and were replaced with women recommending products to each other, as they were seen to be...
With products, tapping into the emotion of the consumer can provide an unlimited source of profit and is the key ...
Owners of Lush, Mark and Mo, admit they don't do any market research and tell consumers "what they want".
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