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The ERA Video Streaming Platform | Business and Management | Marketing

Market research and customer needs

S05E05 | The Apprentice

S05E05 | The Apprentice

Business and Management | BBC One | 2009 | 59'20''

The teams must launch a brand identity for a new breakfast cereal: come up with a name for the cereal, design a look for the box and shoot a TV ad ca...

Episode 2 | Building Cars: Secrets of the Assembly Line

Episode 2 | Building Cars: Secrets of the Assembly Line

Business and Management | BBC Two | 2015 | 1'28'30''

James May, Kate Humble and Ant Anstead are back at one of the biggest and busiest car factories in Britain. Think you...

Heinz | Inside the Superbrands

Heinz | Inside the Superbrands

Business and Management | Channel 4 | 2024 | 46'52''

Helen goes behind the beans to see how Heinz make their bestsellers and how they're developing new products for the next generation, before me...

How to address a housewife | Washes Whiter

How to address a housewife | Washes Whiter

Business and Management | BBC Two | 1990 | 5'27''

Experts were done away with in the '60s, and were replaced with women recommending products to each other, as they were seen to be...

Desire, emotion and products | The Foods that Make Billions

Desire, emotion and products | The Foods that Make Billions

Business and Management | BBC Two | 2010 | 1'30''

With products, tapping into the emotion of the consumer can provide an unlimited source of profit and is the key ...

Lush and market research | Peter Jones Meets

Lush and market research | Peter Jones Meets

Business and Management | BBC Two | 2013 | 1'40''

Owners of Lush, Mark and Mo, admit they don't do any market research and tell consumers "what they want".

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The ERA Video Streaming Platform | Business and Management | Marketing
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