2: Marketing Mess-ups | Business Nightmares with Evan Davis

2: Marketing Mess-ups | Business Nightmares with Evan Davis

Business and Management | BBC Two | 2011 | 59'05''

With British business leaders, Evan Davis reveals how marketing and publicity plans can turn from clever ideas in...

3: Food | Secrets of the Superbrands

3: Food | Secrets of the Superbrands

Business and Management | BBC Three | 2011 | 57'09''

Alex Riley is on the trail of the global food and drink giants. What's so special about them? How have they penetrated our brains so we ...

2: Fashion | Secrets of the Superbrands

2: Fashion | Secrets of the Superbrands

Business and Management | BBC Three | 2011 | 57'39''

Fashion novice Alex Riley dives into the world of clothing superbrands to find out how these billion dollar global organisations have...

1: Technology | Secrets of the Superbrands

1: Technology | Secrets of the Superbrands

Business and Management | BBC Three | 2011 | 57'22''

Alex Riley explores the world of the technology superbrands - how they get us to buy their stuff, trust them and even idolise them...

5: The Getaway People | Washes Whiter

5: The Getaway People | Washes Whiter

Business and Management | BBC Two | 1990 | 49'43''

Series on the history of British television advertising discusses how advertising in post-war Britain can be viewed as a barometer of t...

4: Sixpence Worth of Heaven | Washes Whiter

4: Sixpence Worth of Heaven | Washes Whiter

Business and Management | BBC Two | 1990 | 49'56''

Series on the history of British television advertising explores the use of fantasy and aspiration to sell products such as Babyc...

2: Big! Big! Big! | Washes Whiter

2: Big! Big! Big! | Washes Whiter

Business and Management | BBC Two | 1990 | 49'35''

Series on the history of British TV commercials looks at the portrayal of men from the 1950s to the 80s and beyond.

1: She’s Not a Moron – She’s Your Wife | Washes Whiter

1: She’s Not a Moron – She’s Your Wife | Washes Whiter

Business and Management | BBC Two | 1990 | 49'39''

This episode looks at how adverts for cleaning, shopping and cooking products have, or have not, cha...

1: Coffee Shop Hot Shots | Business Boomers

1: Coffee Shop Hot Shots | Business Boomers

Business and Management | BBC Two | 2014 | 59'23''

Looking at why the nation became obsessed with coffee shops, and how the brands do battle for our custom. With behind-the-scenes ...

Kellogg’s | Inside the Superbrands

Kellogg’s | Inside the Superbrands

Business and Management | Channel 4 | 2024 | 46'20''

Helen goes behind the scenes of iconic cereal brand Kellogg's to see what makes Corn Flakes and Frosties so grrreat, before finding ...

Supermum and neo-traditionalism | Washes Whiter

Supermum and neo-traditionalism | Washes Whiter

Business and Management | BBC Two | 1990 | 5'27''

The '80s embedded the idea of supermum who does it all, but despite progress away from traditional gender roles, a tendency t...

Role-reversal | Washes Whiter

Role-reversal | Washes Whiter

Business and Management | BBC Two | 1990 | 3'53''

In the '70s and '80s, advertisers tried to cash in on housewives having time for themselves away from the stresses of their daily tasks and eve...

Life with Katie: Oxo | Washes Whiter

Life with Katie: Oxo | Washes Whiter

Business and Management | BBC Two | 1990 | 4'41''

The evolution of the ''Life with Katie'' adverts for Oxo, where characters were recognisable and offered trends in lifestyle other than ...

Germs | Washes Whiter

Germs | Washes Whiter

Business and Management | BBC Two | 1990 | 3'03''

'Germs replaced Germans'' post-war and housewives new battle with was with the unseen germs of the toilet.

Advertising to a housewife | Washes Whiter

Advertising to a housewife | Washes Whiter

Business and Management | BBC Two | 1990 | 3'53''

Explanation of how the traditional housewife was the prime target for advertising post-WWII and the concepts used in campaigns.

Whiteness | Washes Whiter

Whiteness | Washes Whiter

Business and Management | BBC Two | 1990 | 2'23''

Guests discuss the concept of ''whiteness'' with cleaning products and what this symbolises for the traditional housewife.

Daily dose, functional foods and nutrition | The Foods that Make Billions

Daily dose, functional foods and nutrition | The Foods that Make Billions

Business and Management | BBC Two | 2010 | 4'13''

The concept of the "daily-dose" was in the introduction of the idea that food could be functional a...

Actimel: Yogurt competitor | The Foods that Make Billions

Actimel: Yogurt competitor | The Foods that Make Billions

Business and Management | BBC Two | 2010 | 4'46''

Danone saw Yakult's success and jumped on it, creating their version of the concept and taking 50% of the market sh...

Yakult and health | The Foods that Make Billions

Yakult and health | The Foods that Make Billions

Business and Management | BBC Two | 2010 | 3'30''

Yakult changed Britain's perception of "bacteria" and managed to convince us to drink 100,000 bottles a day.

Yogurt: Ski vs Prize | The Foods that Make Billions

Yogurt: Ski vs Prize | The Foods that Make Billions

Business and Management | BBC Two | 2010 | 1'45''

Prize came out as Ski's competitor and as such had to market itself differently.

Selling bran flakes | The Foods that Make Billions

Selling bran flakes | The Foods that Make Billions

Business and Management | BBC Two | 2010 | 3'24''

At first bran flakes weren't popular due to their taste, but advertisers soon saw to this after some catchy jingles pushed...

Yogurt and healthfoods | The Foods that Make Billions

Yogurt and healthfoods | The Foods that Make Billions

Business and Management | BBC Two | 2010 | 2'44''

Yakult began the UK's love-affair with "health foods" in 1996, with a push from food companies championing products tha...

Cereals, eggs and free give-aways | The Foods that Make Billions

Cereals, eggs and free give-aways | The Foods that Make Billions

Business and Management | BBC Two | 2010 | 4'47''

The Egg Board in the UK went to war with the cereal companies doing some famous advertising of their own, on...

Advertising and Kellogs | The Foods that Make Billions

Advertising and Kellogs | The Foods that Make Billions

Business and Management | BBC Two | 2010 | 4'33''

Kellogg's as a brand was a pioneer when it came to advertising , particularly with the advent of television.

Social responsibility and positive branding | The Foods that Make Billions

Social responsibility and positive branding | The Foods that Make Billions

Business and Management | BBC Two | 2010 | 6'00''

One Water initiated positive branding and encouraged other water companies to provide water to pla...

Health, wellness and bottled water | The Foods that Make Billions

Health, wellness and bottled water | The Foods that Make Billions

Business and Management | BBC Two | 2010 | 5'36''

After a report from the WHO recommending the drinking of 2 litres of water a day, bottled water companies j...

Buying bottled water | The Foods that Make Billions

Buying bottled water | The Foods that Make Billions

Business and Management | BBC Two | 2010 | 1'02''

Why would we pay for something we can get for free? Branding.

Ultimo and free PR | Peter Jones: How We Made Our Millions

Ultimo and free PR | Peter Jones: How We Made Our Millions

Business and Management | BBC Two | 2011 | 5'00''

Peter learns how Michelle, head of Ultimo lingerie, used celebrity and gossip to her advantage.
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