The '80s embedded the idea of supermum who does it all, but despite progress away from traditional gender roles, a tendency t...
In the '70s and '80s, advertisers tried to cash in on housewives having time for themselves away from the stresses of their daily tasks and eve...
The evolution of the ''Life with Katie'' adverts for Oxo, where characters were recognisable and offered trends in lifestyle other than ...
Experts were done away with in the '60s, and were replaced with women recommending products to each other, as they were seen to be...
'Germs replaced Germans'' post-war and housewives new battle with was with the unseen germs of the toilet.
Explanation of how the traditional housewife was the prime target for advertising post-WWII and the concepts used in campaigns.
Guests discuss the concept of ''whiteness'' with cleaning products and what this symbolises for the traditional housewife.
Big multi-nationals like PepsiCo have began buying up healthier brands to "health-wash" their image and as they cla...
The concept of the "daily-dose" was in the introduction of the idea that food could be functional a...
With products, tapping into the emotion of the consumer can provide an unlimited source of profit and is the key ...
Danone saw Yakult's success and jumped on it, creating their version of the concept and taking 50% of the market sh...
A German yogurt competitor came to the UK and changed everything, marketing a luxurious new type of yogurt.
Yakult changed Britain's perception of "bacteria" and managed to convince us to drink 100,000 bottles a day.
Initially manufacturers held a lot of power over supermarkets. This changed when supermarkets started centralising th...
Yogurt was a businesses dream product as it acted as a blank canvas to be moulded into whatever was the trend at th...
Prize came out as Ski's competitor and as such had to market itself differently.
Ski yogurt was a prime of example of "adding value", where a company takes a raw material, processes ...
In the 1960's, supermarkets began making their own versions of popular products, selling them for less as they didn't nee...
A ban on advertising unhealthy foods to children meant Kellogg's had to adapt their cereals to meet legal standards.
In the 1960's and '70's, healthy eating caught the eye of the British Jordan brothers who pounced on the ne...
Despite being the quick breakfast, the cereal brands found even that wasn't quick enough and so the cereal bar was born.
At first bran flakes weren't popular due to their taste, but advertisers soon saw to this after some catchy jingles pushed...
Yakult began the UK's love-affair with "health foods" in 1996, with a push from food companies championing products tha...
The Egg Board in the UK went to war with the cereal companies doing some famous advertising of their own, on...
Kellogg's as a brand was a pioneer when it came to advertising , particularly with the advent of television.
Grain is a cheap commodity to produce so the "added value" comes in the form of changing your lifestyle, ...
The beginning of Kellogg's started with a disagreement between two brothers.
An insight into the competitive British cereal market where 700 cereals compete for our cash.
With bottled water interest declining in the West, the big players look to emerging markets.
One Water initiated positive branding and encouraged other water companies to provide water to pla...
The two big soft drink brands looked on at the success of bottled water and wanted to get in on the action, ...
After a report from the WHO recommending the drinking of 2 litres of water a day, bottled water companies j...
After Perrier was found to contain carcinogens and had a worldwide recall, Highland Spring picked their moment to ...
The invention of PET or polyethylene that could make water bottles, passing convenience on to the consumer.
How Perrier marketed themselves as a "successful" drink and a beverage of choice rather than "just water".
Danone and Nestle have very different business strategies when it comes to their versions of bottled water.
A Japanese business man took advantage of a failed steam power pipeline at the bottom of the ocean, and turned the pumped...
Why would we pay for something we can get for free? Branding.
Some companies have thrived by taking advantage of symbiotic relationships with Amazon while others have been crushed.
Amazon keep ahead of the curve and invented the Kindle, allowing easy online access to e-books as well as encouraging am...
Amazon, like other massive multinationals, famously avoid taxes through legal loopholes and centralised offices in tax havens. The UK Dir...
Amazon claim to be one of the largest unprofitable companies, as any profit they make they reinvest in expansion.
Amazon went viral with a video about drone delivery. Being pushed before the pre-Christmas rush was no mistake say some commentators.
Bezos was known as a tough boss, and was particularly ruthless when it came to complaints.
Jeff Bezos decided that other sellers could use Amazon to sell their goods and make even more profit.
Despite a panicky start to the new millennium and stock price devaluing almost to nothing, Bezos remained convinced of Amazon's future ...
Amazon's humble beginnings as a small online bookstore to "Earth's biggest bookstore".
Amazon describes its business as a "flywheel" that encourages consumers to tell their friends about the low prices.
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