Retail Business
![](https://era.brightminded.com/app/uploads/2022/07/Business_Boomers_Coffee_Shop_Hot_Shots-Starbucks-evolution-400x230.png)
Starbucks evolution | Business Boomers
Starbucks evolution | Business Boomers
How Starbucks won the world over with their business concept of a coffee shop as a "third place" after home and work.
![](https://era.brightminded.com/app/uploads/2022/07/Peter_Jones_Meets..._Series_1_Episode_1-Buying-MFI-stock-400x230.png)
Buying MFI stock | Peter Jones Meets
Buying MFI stock | Peter Jones Meets
Chris Dawson, multi-millionaire, explains how he bought £68 million worth of stock for under £3 million.
![](https://era.brightminded.com/app/uploads/2022/07/Business_Boomers_Coffee_Shop_Hot_Shots-Coffee-Shops-and-the-UK-400x230.png)
Coffee Shops and the UK | Business Boomers
Coffee Shops and the UK | Business Boomers
Two American ex-pats saw an opportunity in London to provide decent coffee to Britons; an opportunity that Starbucks would be quic...
![](https://era.brightminded.com/app/uploads/2022/07/Peter_Jones_Meets..._Series_1_Episode_4-Running-Timpsons-400x230.png)
Running Timpson's | Peter Jones Meets
Running Timpson's | Peter Jones Meets
Owner John describes how he has always had to adapt to change and how visiting his stores keeps them ticking.
![](https://era.brightminded.com/app/uploads/2022/07/Business_Boomers_Coffee_Shop_Hot_Shots-Coffee-options-400x230.png)
Coffee options | Business Boomers
Coffee options | Business Boomers
With all the different options for coffee, raw materials and other spends increase only slightly but the profit margins triple.
![](https://era.brightminded.com/app/uploads/2022/07/Peter_Jones_Meets..._Series_1_Episode_4-Future-of-Timpsons-400x230.png)
Future of Timpson's | Peter Jones Meets
Future of Timpson's | Peter Jones Meets
John ponders on the future of the high-street and changing trends.
![](https://era.brightminded.com/app/uploads/2022/07/Business_Boomers_Coffee_Shop_Hot_Shots-Recession-proof-coffee-400x230.png)
Recession-proof coffee | Business Boomers
Recession-proof coffee | Business Boomers
Unlike many businesses in 2008, coffee proved to be recession proof and indeed Costa decided to expand in 2009/10 and monopolise.
![](https://era.brightminded.com/app/uploads/2022/07/Peter_Jones_Meets..._Series_1_Episode_4-History-of-Timpsons-400x230.png)
History of Timpson's | Peter Jones Meets
History of Timpson's | Peter Jones Meets
John details the turbulent history of buying, selling and shareholders that defines Timpson's past.
![](https://era.brightminded.com/app/uploads/2022/07/Business_Boomers_Coffee_Shop_Hot_Shots-Adapting-to-change-400x230.png)
Adapting to change | Business Boomers
Adapting to change | Business Boomers
Adapting to change is key for the big coffee shops, as Starbucks decide to individualise their store designs and Costa goes electronic.
![](https://era.brightminded.com/app/uploads/2022/07/Business_Boomers_Real_Storage_Wars-The-self-storage-business-400x230.png)
The self-storage business | Business Boomers
The self-storage business | Business Boomers
A short guide on how self-storage stores are so profitable.
![](https://era.brightminded.com/app/uploads/2022/07/Business_Boomers_Real_Storage_Wars-Small-business-in-storage-400x230.png)
Small business in storage | Business Boomers
Small business in storage | Business Boomers
Due to the boom of the internet and high retail rents, 42% of all storage units are used for the operations of small businesses.
![](https://era.brightminded.com/app/uploads/2022/07/Business_Boomers_Real_Storage_Wars-Self-storage-competition-400x230.png)
Self storage competition | Business Boomers
Self storage competition | Business Boomers
A new player emerges in the self storage game, one that offers pickup and drop-off to rival the big players.
![](https://era.brightminded.com/app/uploads/2022/07/Business_Boomers_Amazons_Retail_Revolution-Amazon-and-bookselling-400x230.png)
Amazon and bookselling | Business Boomers
Amazon and bookselling | Business Boomers
Many bookshops rue Amazon as an alternative because Amazon are able to make a loss on certain books and charge much less.
![](https://era.brightminded.com/app/uploads/2022/07/Business_Boomers_Amazons_Retail_Revolution-Amazons-beginnings-400x230.png)
Amazon's beginnings | Business Boomers
Amazon's beginnings | Business Boomers
Amazon's humble beginnings as a small online bookstore to "Earth's biggest bookstore".
![](https://era.brightminded.com/app/uploads/2022/07/Business_Boomers_Amazons_Retail_Revolution-Amazon-business-model-400x230.png)
Amazon business model | Business Boomers
Amazon business model | Business Boomers
Amazon describes its business as a "flywheel" that encourages consumers to tell their friends about the low prices.
![](https://era.brightminded.com/app/uploads/2022/07/Business_Boomers_Amazons_Retail_Revolution-E-Readers-and-the-future-of-books-400x230.png)
E-Readers and the future of books | Business Boomers
E-Readers and the future of books | Business Boomers
Amazon keep ahead of the curve and invented the Kindle, allowing easy online access to e-books as well as encouraging am...
![](https://era.brightminded.com/app/uploads/2022/07/Business_Boomers_Amazons_Retail_Revolution-Amazon-winners-and-losers-400x230.png)
Amazon: winners and losers | Business Boomers
Amazon: winners and losers | Business Boomers
Some companies have thrived by taking advantage of symbiotic relationships with Amazon while others have been crushed.
Principles of Management
![](https://era.brightminded.com/app/uploads/2022/07/Peter_Jones_Meets..._Series_1_Episode_1_-Mixing-business-with-politics-400x230.png)
Mixing business with politics | Peter Jones Meets
Mixing business with politics | Peter Jones Meets
Mark and Mo, Lush co-founders, discuss charity within business and if belief systems are PR.
![](https://era.brightminded.com/app/uploads/2022/07/Peter_Jones_Meets..._Peter_Jones_How_We_Made_Our_Millions-Innocent-smoothie-business-culture-400x230.png)
Innocent Smoothie's culture (1) | Peter Jones: How We Made Our Millions
Innocent Smoothie's culture (1) | Peter Jones: How We Made Our Millions
Peter Jones gets a look around the offices of the Innocent Smoothie company.
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Innocent Smoothie's culture (2) | Peter Jones: How We Made Our Millions
Innocent Smoothie's culture (2) | Peter Jones: How We Made Our Millions
Peter gets more of an insight into why the founder of Innocent takes a relaxed approach to the workpl...
![](https://era.brightminded.com/app/uploads/2022/07/Peter_Jones_Meets..._Series_1_Episode_1_-Lushs-business-principles-400x230.png)
Lush's business principles | Peter Jones Meets
Lush's business principles | Peter Jones Meets
The owners of Lush discuss their principles and the opposition to "green-washing".
![](https://era.brightminded.com/app/uploads/2022/07/Peter_Jones_Meets..._Series_1_Episode_4-Upside-down-management-400x230.png)
Upside-down management | Peter Jones Meets
Upside-down management | Peter Jones Meets
John reveals some surprising details about his lack of interest in budgets and how much each Timpson's store makes.
![](https://era.brightminded.com/app/uploads/2022/07/Peter_Jones_Meets..._Series_1_Episode_1-Lush-and-The-Body-Shop-400x230.png)
Lush and The Body Shop | Peter Jones Meets
Lush and The Body Shop | Peter Jones Meets
Mark and Mo describe their history of supplying The Body Shop and how their first business failed.
![](https://era.brightminded.com/app/uploads/2020/12/BBC-One-The-Apprentice-Series-15-Interviews-Business-plan-flaws-400x230.jpg)
Business plan flaws | The Apprentice
Business plan flaws | The Apprentice
The final five candidates go head to head with Lord Sugar's advisors as they present their business plans and face the bigwigs' scrutiny.
![](https://era.brightminded.com/app/uploads/2022/07/Peter_Jones_Meets..._Series_1_Episode_2-History-of-Pimlico-Plumbers-400x230.png)
History of Pimlico Plumbers | Peter Jones Meets
History of Pimlico Plumbers | Peter Jones Meets
Pimlico Plumbers owner Charlie, details their tumultuous past and how strict rules have got him where he is today.
![](https://era.brightminded.com/app/uploads/2020/12/BBC-Two-The-Entrepreneurs-One-is-the-Loneliest-Number-The-difficulties-of-starting-a-business-400x230.jpg)
The difficulties of starting a business | The Entrepreneurs
The difficulties of starting a business | The Entrepreneurs
Documentary following the stories of ex-cop Jim Duffy and a group of Scots as they experience the joys and pains ...
![](https://era.brightminded.com/app/uploads/2022/07/Peter_Jones_Meets..._Series_1_Episode_3-Jojo-Maman-Bebe-and-team-values-400x230.png)
Jojo Maman Bebe and team values | Peter Jones Meets
Jojo Maman Bebe and team values | Peter Jones Meets
Owner Laura disagrees with Peter about the idea of "deadwood" and that business is not all about money.
![](https://era.brightminded.com/app/uploads/2020/12/BBC-One-The-Apprentice-Series-14-The-Final-Making-a-brand-400x230.jpg)
Making a brand | The Apprentice
Making a brand | The Apprentice
The finalists discuss the brand identity for their businesses; a nut-milk drink and affordable luxury swimwear.
![](https://era.brightminded.com/app/uploads/2022/07/Peter_Jones_Meets..._Series_1_Episode_4-Job-titles-and-department-names-400x230.png)
Job titles and department names | Peter Jones Meets
Job titles and department names | Peter Jones Meets
Owner of Timpson's talks about why he's changed the names of HR and how people get to decide their job title.
![](https://era.brightminded.com/app/uploads/2022/07/Business_Boomers_Amazons_Retail_Revolution-Amazon-Culture-400x230.png)
Amazon Culture | Business Boomers
Amazon Culture | Business Boomers
Bezos was known as a tough boss, and was particularly ruthless when it came to complaints.
Personal and Business Finance
![](https://era.brightminded.com/app/uploads/2022/07/Business_Boomers_Coffee_Shop_Hot_Shots-Independents-chains-and-corporation-tax-400x230.png)
Independents, chains and corporation tax | Business Boomers
Independents, chains and corporation tax | Business Boomers
Independent coffee shops still thrive as many of us are put off by big companies, especially when they don't pay ...
![](https://era.brightminded.com/app/uploads/2022/07/Peter_Jones_Meets..._Peter_Jones_How_We_Made_Our_Millions-Innocent-money-and-Coca-Cola-400x230.png)
Innocent, money and Coca-Cola | Peter Jones: How We Made Our Millions
Innocent, money and Coca-Cola | Peter Jones: How We Made Our Millions
Richard and Peter discuss some of Innocent's shrewd supplier deals as well as their sale of a stake in ...
![](https://era.brightminded.com/app/uploads/2022/07/Business_Boomers_Amazons_Retail_Revolution-Amazon-stock-crash-400x230.png)
Amazon stock crash | Business Boomers
Amazon stock crash | Business Boomers
Despite a panicky start to the new millennium and stock price devaluing almost to nothing, Bezos remained convinced of Amazon's future ...
![](https://era.brightminded.com/app/uploads/2022/07/Peter_Jones_Meets..._Series_1_Episode_1-Real-life-Del-Boy-400x230.png)
Real-life Del Boy | Peter Jones Meets
Real-life Del Boy | Peter Jones Meets
Owner of home store "The Range", discusses his savvy business tactics that he learnt through being a street market trader.
![](https://era.brightminded.com/app/uploads/2022/07/Business_Boomers_Amazons_Retail_Revolution-Amazon-and-taxes-400x230.png)
Amazon and taxes | Business Boomers
Amazon and taxes | Business Boomers
Amazon, like other massive multinationals, famously avoid taxes through legal loopholes and centralised offices in tax havens. The UK Dir...
![](https://era.brightminded.com/app/uploads/2022/07/Peter_Jones_Meets..._Series_1_Episode_2-Boycott-debt-and-Cobra-400x230.png)
Boycott, debt and Cobra | Peter Jones Meets
Boycott, debt and Cobra | Peter Jones Meets
The creator of Cobra beer discusses how business was affected by the 2008 crash and how a collaboration with Coors led to a pre-p...
![](https://era.brightminded.com/app/uploads/2022/07/Business_Boomers_Amazons_Retail_Revolution-Amazon-unprofitable-400x230.png)
Amazon: unprofitable? | Business Boomers
Amazon: unprofitable? | Business Boomers
Amazon claim to be one of the largest unprofitable companies, as any profit they make they reinvest in expansion.
![](https://era.brightminded.com/app/uploads/2020/12/BBC-Two-Dragons’-Den-Best-Ever-Pitches-Episode-1-Business-finances-400x230.jpg)
Business finances | Dragons' Den
Business finances | Dragons' Den
A woman shares her figures with the Dragon's but comes unstuck when they drill into the specifics of her costs and profits.
Developing a Marketing Campaign
![](https://era.brightminded.com/app/uploads/2022/07/The_Foods_that_Make_Billions_Liquid_Gold-Bottled-water-Coca-Cola-vs-Pepsi-400x230.png)
Bottled water: Coca-Cola vs Pepsi | The Foods that Make Billions
Bottled water: Coca-Cola vs Pepsi | The Foods that Make Billions
The two big soft drink brands looked on at the success of bottled water and wanted to get in on the action, ...
![](https://era.brightminded.com/app/uploads/2022/07/Peter_Jones_Meets..._Series_1_Episode_1-Lush-and-market-research-400x230.png)
Lush and market research | Peter Jones Meets
Lush and market research | Peter Jones Meets
Owners of Lush, Mark and Mo, admit they don't do any market research and tell consumers "what they want".
![](https://era.brightminded.com/app/uploads/2022/07/Peter_Jones_Meets..._Peter_Jones_How_We_Made_Our_Millions-Ultimo-and-free-PR-400x230.png)
Ultimo and free PR | Peter Jones: How We Made Our Millions
Ultimo and free PR | Peter Jones: How We Made Our Millions
Peter learns how Michelle, head of Ultimo lingerie, used celebrity and gossip to her advantage.
![](https://era.brightminded.com/app/uploads/2022/07/The_Foods_that_Make_Billions_Liquid_Gold-Social-responsibility-and-positive-branding-400x230.png)
Social responsibility and positive branding | The Foods that Make Billions
Social responsibility and positive branding | The Foods that Make Billions
One Water initiated positive branding and encouraged other water companies to provide water to pla...
![](https://era.brightminded.com/app/uploads/2022/07/The_Foods_that_Make_Billions_The_Age_of_Plenty-History-of-Kellogs-400x230.png)
History of Kellogs | The Foods that Make Billions
History of Kellogs | The Foods that Make Billions
The beginning of Kellogg's started with a disagreement between two brothers.
![](https://era.brightminded.com/app/uploads/2022/07/The_Foods_that_Make_Billions_The_Age_of_Plenty-Selling-bran-flakes-400x230.png)
Selling bran flakes | The Foods that Make Billions
Selling bran flakes | The Foods that Make Billions
At first bran flakes weren't popular due to their taste, but advertisers soon saw to this after some catchy jingles pushed...
![](https://era.brightminded.com/app/uploads/2022/12/AS_Washes_Whiter_Shes_Not_a_Moron_-_Shes_Your_Wife-Advertising-to-a-housewife-400x230.jpg)
Advertising to a housewife | Washes Whiter
Advertising to a housewife | Washes Whiter
Explanation of how the traditional housewife was the prime target for advertising post-WWII and the concepts used in campaigns.
![](https://era.brightminded.com/app/uploads/2022/07/Peter_Jones_Meets..._Series_1_Episode_2-Marketing-Cobra-beer-400x230.png)
Marketing Cobra beer | Peter Jones Meets
Marketing Cobra beer | Peter Jones Meets
The creator of Cobra beer discusses its journey and how it has become a household name in the UK.
![](https://era.brightminded.com/app/uploads/2022/12/AS_Washes_Whiter_Shes_Not_a_Moron_-_Shes_Your_Wife-Role-reversal-400x230.jpg)
Role-reversal | Washes Whiter
Role-reversal | Washes Whiter
In the '70s and '80s, advertisers tried to cash in on housewives having time for themselves away from the stresses of their daily tasks and eve...
![](https://era.brightminded.com/app/uploads/2022/12/AS_Washes_Whiter_Shes_Not_a_Moron_-_Shes_Your_Wife-Life-With-Katie-400x230.jpg)
Life with Katie: Oxo | Washes Whiter
Life with Katie: Oxo | Washes Whiter
The evolution of the ''Life with Katie'' adverts for Oxo, where characters were recognisable and offered trends in lifestyle other than ...
![](https://era.brightminded.com/app/uploads/2022/12/AS_Washes_Whiter_Shes_Not_a_Moron_-_Shes_Your_Wife-Supermum-and-neo-traditionalism-400x230.jpg)
Supermum and neo-traditionalism | Washes Whiter
Supermum and neo-traditionalism | Washes Whiter
The '80s embedded the idea of supermum who does it all, but despite progress away from traditional gender roles, a tendency t...
![](https://era.brightminded.com/app/uploads/2022/07/The_Foods_that_Make_Billions_The_Age_of_Plenty-Adding-value-and-changing-lifestyles-400x230.png)
Adding value and changing lifestyles | The Foods that Make Billions
Adding value and changing lifestyles | The Foods that Make Billions
Grain is a cheap commodity to produce so the "added value" comes in the form of changing your lifestyle, ...
![](https://era.brightminded.com/app/uploads/2022/12/AS_Washes_Whiter_Shes_Not_a_Moron_-_Shes_Your_Wife-Whiteness-400x230.jpg)
Whiteness | Washes Whiter
Whiteness | Washes Whiter
Guests discuss the concept of ''whiteness'' with cleaning products and what this symbolises for the traditional housewife.
![](https://era.brightminded.com/app/uploads/2022/07/Business_Boomers_Coffee_Shop_Hot_Shots-Costa-vs-Starbucks-400x230.png)
Costa vs Starbucks | Business Boomers
Costa vs Starbucks | Business Boomers
Battling for the top spot, Costa took open digs at Starbucks by advertising that their coffee was generally preferred.
![](https://era.brightminded.com/app/uploads/2022/12/AS_Washes_Whiter_Shes_Not_a_Moron_-_Shes_Your_Wife-How-to-address-a-housewife-400x230.jpg)
How to address a housewife | Washes Whiter
How to address a housewife | Washes Whiter
Experts were done away with in the '60s, and were replaced with women recommending products to each other, as they were seen to be...
![](https://era.brightminded.com/app/uploads/2022/12/AS_Washes_Whiter_Shes_Not_a_Moron_-_Shes_Your_Wife-Germs-400x230.jpg)
Germs | Washes Whiter
Germs | Washes Whiter
'Germs replaced Germans'' post-war and housewives new battle with was with the unseen germs of the toilet.
![](https://era.brightminded.com/app/uploads/2022/07/Business_Boomers_Real_Storage_Wars_-Big-Yellow-Storage-success-400x230.png)
Big Yellow Storage success | Business Boomers
Big Yellow Storage success | Business Boomers
Despite being late the game, Big Yellow Storage is the prominent storage company, due to a few key marketing tricks.
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Adapting to rules | The Foods that Make Billions
Adapting to rules | The Foods that Make Billions
A ban on advertising unhealthy foods to children meant Kellogg's had to adapt their cereals to meet legal standards.
![](https://era.brightminded.com/app/uploads/2022/07/The_Foods_that_Make_Billions_Pots_of_Gold-Diversification-and-health-400x230.png)
Diversification and health | The Foods that Make Billions
Diversification and health | The Foods that Make Billions
Big multi-nationals like PepsiCo have began buying up healthier brands to "health-wash" their image and as they cla...
![](https://era.brightminded.com/app/uploads/2022/07/The_Foods_that_Make_Billions_Liquid_Gold-Evian-vs-Pure-Life-Danone-vs-Nestle-400x230.png)
Evian vs Pure Life (Danone vs Nestle) | The Foods that Make Billions
Evian vs Pure Life (Danone vs Nestle) | The Foods that Make Billions
Danone and Nestle have very different business strategies when it comes to their versions of bottled water.
![](https://era.brightminded.com/app/uploads/2022/07/The_Foods_that_Make_Billions_Liquid_Gold-Success-of-Perrier-400x230.png)
Success of Perrier | The Foods that Make Billions
Success of Perrier | The Foods that Make Billions
How Perrier marketed themselves as a "successful" drink and a beverage of choice rather than "just water".
![](https://era.brightminded.com/app/uploads/2022/07/The_Foods_that_Make_Billions_Liquid_Gold-The-rise-of-Highland-Spring-400x230.png)
The rise of Highland Spring | The Foods that Make Billions
The rise of Highland Spring | The Foods that Make Billions
After Perrier was found to contain carcinogens and had a worldwide recall, Highland Spring picked their moment to ...
![](https://era.brightminded.com/app/uploads/2022/07/The_Foods_that_Make_Billions_The_Age_of_Plenty-Advertising-and-Kellogs-400x230.png)
Advertising and Kellogs | The Foods that Make Billions
Advertising and Kellogs | The Foods that Make Billions
Kellogg's as a brand was a pioneer when it came to advertising , particularly with the advent of television.
![](https://era.brightminded.com/app/uploads/2022/07/The_Foods_that_Make_Billions_The_Age_of_Plenty-Cereals-eggs-and-free-give-aways-400x230.png)
Cereals, eggs and free give-aways | The Foods that Make Billions
Cereals, eggs and free give-aways | The Foods that Make Billions
The Egg Board in the UK went to war with the cereal companies doing some famous advertising of their own, on...
![](https://era.brightminded.com/app/uploads/2022/07/The_Foods_that_Make_Billions_The_Age_of_Plenty-Own-brand-vs-branded-400x230.png)
Own-brand vs branded | The Foods that Make Billions
Own-brand vs branded | The Foods that Make Billions
In the 1960's, supermarkets began making their own versions of popular products, selling them for less as they didn't nee...
![](https://era.brightminded.com/app/uploads/2022/07/The_Foods_that_Make_Billions_Pots_of_Gold-Ski-yogurt-and-added-value-400x230.png)
Ski yogurt and ''added value'' | The Foods that Make Billions
Ski yogurt and ''added value'' | The Foods that Make Billions
Ski yogurt was a prime of example of "adding value", where a company takes a raw material, processes it, making...
![](https://era.brightminded.com/app/uploads/2022/07/The_Foods_that_Make_Billions_Pots_of_Gold-Success-of-Muller-Corner-400x230.png)
Success of Muller Corner | The Foods that Make Billions
Success of Muller Corner | The Foods that Make Billions
A German yogurt competitor came to the UK and changed everything, marketing a luxurious new type of yogurt.
![](https://era.brightminded.com/app/uploads/2022/07/The_Foods_that_Make_Billions_Pots_of_Gold-Actimel-Yogurt-competitor-400x230.png)
Actimel: Yogurt competitor | The Foods that Make Billions
Actimel: Yogurt competitor | The Foods that Make Billions
Danone saw Yakult's success and jumped on it, creating their version of the concept and taking 50% of the market sh...
![](https://era.brightminded.com/app/uploads/2022/07/The_Foods_that_Make_Billions_Pots_of_Gold-Desire-emotion-and-products-400x230.png)
Desire, emotion and products | The Foods that Make Billions
Desire, emotion and products | The Foods that Make Billions
With products, tapping into the emotion of the consumer can provide an unlimited source of profit and is the key ...
International Business
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Business in Vietnam | Theo's Adventure Capitalists
Business in Vietnam | Theo's Adventure Capitalists
Theo gets advice on operating a business in Vietnam.
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Luxury yachts in Vietnam | Theo's Adventure Capitalists
Luxury yachts in Vietnam | Theo's Adventure Capitalists
Selling yachts in Vietnam means starting a whole industry from the ground up, so knowing your market will be key.
![](https://era.brightminded.com/app/uploads/2022/07/Theos_Adventure_Capitalists_Vietnam-Selling-magazines-in-Vietnam-400x230.png)
Selling magazines in Vietnam | Theo's Adventure Capitalists
Selling magazines in Vietnam | Theo's Adventure Capitalists
Trying to get a publisher in Vietnam is tricky for UK-based Haymarket, despite the demand being evident.
![](https://era.brightminded.com/app/uploads/2022/07/Theos_Adventure_Capitalists_Vietnam-Starting-a-school-in-Vietnam-400x230.png)
Starting a school in Vietnam | Theo's Adventure Capitalists
Starting a school in Vietnam | Theo's Adventure Capitalists
Despite building an impressive school in Hanoi, enrolment numbers are much smaller than expected for this interna...
![](https://era.brightminded.com/app/uploads/2022/07/Theos_Adventure_Capitalists_Vietnam-Issues-with-buisness-partner-400x230.png)
Issues with buisness partner | Theo's Adventure Capitalists
Issues with buisness partner | Theo's Adventure Capitalists
Issues with payment, invoices and licences force Creative Education to close ties with their international busine...
![](https://era.brightminded.com/app/uploads/2022/07/Theos_Adventure_Capitalists_Vietnam-Moving-the-goalposts-400x230.png)
Moving the goalposts | Theo's Adventure Capitalists
Moving the goalposts | Theo's Adventure Capitalists
Without having a contract in place, an international business partner changes the deal for the running of an internationa...
![](https://era.brightminded.com/app/uploads/2022/07/Theos_Adventure_Capitalists_Vietnam-Closing-a-boat-deal-400x230.png)
Closing a boat deal | Theo's Adventure Capitalists
Closing a boat deal | Theo's Adventure Capitalists
The UK yacht company and the Vietnamese dealers come to an agreement, but not without some special prices being requested.
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Lessons learnt | Theo's Adventure Capitalists
Lessons learnt | Theo's Adventure Capitalists
After a business deal going sour, an education company reflects on the lessons learnt after trying to expand to Vietnam.
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Cultural differences | Theo's Adventure Capitalists
Cultural differences | Theo's Adventure Capitalists
Theo's advice to the educational business that failed was that they paid to much trust into cultural differences and forg...
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Buisness in India | Theo's Adventure Capitalists
Buisness in India | Theo's Adventure Capitalists
Theo dishes out some facts about India as an emerging market.
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Marmite in India | Theo's Adventure Capitalists
Marmite in India | Theo's Adventure Capitalists
Despite finding Marmite on a shop shelf, Marmites marketing department have trouble getting the consumers on board.
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Lingerie in India | Theo's Adventure Capitalists
Lingerie in India | Theo's Adventure Capitalists
Theo meets a British woman who took her lingerie business to India and reveals the issues that come with different cultural ...
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Selling watches in India | Theo's Adventure Capitalists
Selling watches in India | Theo's Adventure Capitalists
A UK watch company gets some advice from an Indian PR firm about their approach to marketing their watches.
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Rebranding Marmite | Theo's Adventure Capitalists
Rebranding Marmite | Theo's Adventure Capitalists
Rebranding Marmite as a health food seems to be the way forward to reach markets in India.
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India's watch market | Theo's Adventure Capitalists
India's watch market | Theo's Adventure Capitalists
The owners of Bremont get some advice from a luxury watch salesman as well as some home truths about the Indian business ...
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Marmite education | Theo's Adventure Capitalists
Marmite education | Theo's Adventure Capitalists
Teaching the middle-classes about the potential of cooking with Marmite is the next step to get it selling in India.
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Watches and lessons learnt | Theo's Adventure Capitalists
Watches and lessons learnt | Theo's Adventure Capitalists
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Adapting a product | Theo's Adventure Capitalists
Adapting a product | Theo's Adventure Capitalists
Despite mixed results from their research, Marmite decide to go ahead and sell in India as a food flavouring.
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Business in Brazil | Theo's Adventure Capitalists
Business in Brazil | Theo's Adventure Capitalists
Theo hears from some leading business people in Brazil about why it is an exciting emerging market.
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Cadbury in Brazil | Theo's Adventure Capitalists
Cadbury in Brazil | Theo's Adventure Capitalists
To get a foot in the Brazilian market, Cadbury purchased a rival for $4.2 billion.
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Selling makeup in Brazil | Theo's Adventure Capitalists
Selling makeup in Brazil | Theo's Adventure Capitalists
Marketer's from Sleek Makeup wonder if they need to adapt their strategy as they discover that people get their cosme...
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Changing habits | Theo's Adventure Capitalists
Changing habits | Theo's Adventure Capitalists
Sleek Makeup are told by a Brazilian business guru that they need to change the habit of the consumer, as similar companies ha...
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Anti-trust laws | Theo's Adventure Capitalists
Anti-trust laws | Theo's Adventure Capitalists
Competition and monopoly plague Cadbury's potential takeover of Brazilian confectioners, until they are approached by Kraft.
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Distribution and marketing | Theo's Adventure Capitalists
Distribution and marketing | Theo's Adventure Capitalists
Sleek Makeup are informed that to be distributed and marketed will be a massive expenditure.
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Bottled water in emerging markets | The Foods that Make Billions
Bottled water in emerging markets | The Foods that Make Billions
With bottled water interest declining in the West, the big players look to emerging markets.