2: Marketing Mess-ups | Business Nightmares with Evan Davis
With British business leaders, Evan Davis reveals how marketing and publicity plans can turn from clever ideas in...
3: Food | Secrets of the Superbrands
Alex Riley is on the trail of the global food and drink giants. What's so special about them? How have they penetrated our brains so we ...
2: Fashion | Secrets of the Superbrands
Fashion novice Alex Riley dives into the world of clothing superbrands to find out how these billion dollar global organisations have...
1: Technology | Secrets of the Superbrands
Alex Riley explores the world of the technology superbrands - how they get us to buy their stuff, trust them and even idolise them...
5: The Getaway People | Washes Whiter
Series on the history of British television advertising discusses how advertising in post-war Britain can be viewed as a barometer of t...
4: Sixpence Worth of Heaven | Washes Whiter
Series on the history of British television advertising explores the use of fantasy and aspiration to sell products such as Babyc...
2: Big! Big! Big! | Washes Whiter
Series on the history of British TV commercials looks at the portrayal of men from the 1950s to the 80s and beyond.
1: She's Not a Moron - She's Your Wife | Washes Whiter
This episode looks at how adverts for cleaning, shopping and cooking products have, or have not, changed over the past...
1: Coffee Shop Hot Shots | Business Boomers
Looking at why the nation became obsessed with coffee shops, and how the brands do battle for our custom. With behind-the-scenes ...
Kellogg's | Inside the Superbrands
Helen goes behind the scenes of iconic cereal brand Kellogg's to see what makes Corn Flakes and Frosties so grrreat, before finding out wh...
Selling bran flakes | The Foods that Make Billions
At first bran flakes weren't popular due to their taste, but advertisers soon saw to this after some catchy jingles pushed...
Cereals, eggs and free give-aways | The Foods that Make Billions
The Egg Board in the UK went to war with the cereal companies doing some famous advertising of their own, on...
Advertising and Kellogs | The Foods that Make Billions
Kellogg's as a brand was a pioneer when it came to advertising , particularly with the advent of television.
Actimel: Yogurt competitor | The Foods that Make Billions
Danone saw Yakult's success and jumped on it, creating their version of the concept and taking 50% of the market sh...
Daily dose, functional foods and nutrition | The Foods that Make Billions
The concept of the "daily-dose" was in the introduction of the idea that food could be functional a...
Yakult and health | The Foods that Make Billions
Yakult changed Britain's perception of "bacteria" and managed to convince us to drink 100,000 bottles a day.
Yogurt: Ski vs Prize | The Foods that Make Billions
Prize came out as Ski's competitor and as such had to market itself differently.
Yogurt and healthfoods | The Foods that Make Billions
Yakult began the UK's love-affair with "health foods" in 1996, with a push from food companies championing products tha...
Social responsibility and positive branding | The Foods that Make Billions
One Water initiated positive branding and encouraged other water companies to provide water to pla...
Health, wellness and bottled water | The Foods that Make Billions
After a report from the WHO recommending the drinking of 2 litres of water a day, bottled water companies j...
This episode tells the story of how yoghurt has been transformed into a super food.
How bottled water grew from nothing to become a billion-pound industry in just 40 years.
Helen goes behind the beans to see how Heinz make their bestsellers and how they're developing new products for the next generation, before me...
In the 1960's, supermarkets began making their own versions of popular products, selling them for less as they didn't nee...
Grain is a cheap commodity to produce so the "added value" comes in the form of changing your lifestyle, ...
With products, tapping into the emotion of the consumer can provide an unlimited source of profit and is the key ...
Ski yogurt was a prime of example of "adding value", where a company takes a raw material, processes ...
Owners of Lush, Mark and Mo, admit they don't do any market research and tell consumers "what they want".
Catrin Nye investigates the use of digital influencers in the advertising industry and the impact this new form of advertising is ha...
Experts were done away with in the '60s, and were replaced with women recommending products to each other, as they were seen to be...
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