Marketing

Episode 2 | Building Cars: Secrets of the Assembly Line

James May, Kate Humble and Ant Anstead are back at one of the biggest and busiest car factories in Britain. Think you...

S05E05 | The Apprentice

The teams must launch a brand identity for a new breakfast cereal: come up with a name for the cereal, design a look for the box and shoot a TV ad ca...

Heinz | Inside the Superbrands

Helen goes behind the beans to see how Heinz make their bestsellers and how they're developing new products for the next generation, before me...

Desire, emotion and products | The Foods that Make Billions

With products, tapping into the emotion of the consumer can provide an unlimited source of profit and is the key ...

Lush and market research | Peter Jones Meets

Owners of Lush, Mark and Mo, admit they don't do any market research and tell consumers "what they want".

How to address a housewife | Washes Whiter

Experts were done away with in the '60s, and were replaced with women recommending products to each other, as they were seen to be...

2: Marketing Mess-ups | Business Nightmares with Evan Davis

With British business leaders, Evan Davis reveals how marketing and publicity plans can turn from clever ideas in...

3: Food | Secrets of the Superbrands

Alex Riley is on the trail of the global food and drink giants. What's so special about them? How have they penetrated our brains so we ...

1: Technology | Secrets of the Superbrands

Alex Riley explores the world of the technology superbrands - how they get us to buy their stuff, trust them and even idolise them...

2: Fashion | Secrets of the Superbrands

Fashion novice Alex Riley dives into the world of clothing superbrands to find out how these billion dollar global organisations have...

5: The Getaway People | Washes Whiter

Series on the history of British television advertising discusses how advertising in post-war Britain can be viewed as a barometer of t...

4: Sixpence Worth of Heaven | Washes Whiter

Series on the history of British television advertising explores the use of fantasy and aspiration to sell products such as Babyc...

2: Big! Big! Big! | Washes Whiter

Series on the history of British TV commercials looks at the portrayal of men from the 1950s to the 80s and beyond.

1: She's Not a Moron - She's Your Wife | Washes Whiter

This episode looks at how adverts for cleaning, shopping and cooking products have, or have not, changed over the past...

1: Coffee Shop Hot Shots | Business Boomers

Looking at why the nation became obsessed with coffee shops, and how the brands do battle for our custom. With behind-the-scenes ...

Kellogg's | Inside the Superbrands

Helen goes behind the scenes of iconic cereal brand Kellogg's to see what makes Corn Flakes and Frosties so grrreat, before finding out wh...

Selling bran flakes | The Foods that Make Billions

At first bran flakes weren't popular due to their taste, but advertisers soon saw to this after some catchy jingles pushed...

Cereals, eggs and free give-aways | The Foods that Make Billions

The Egg Board in the UK went to war with the cereal companies doing some famous advertising of their own, on...

Advertising and Kellogs | The Foods that Make Billions

Kellogg's as a brand was a pioneer when it came to advertising , particularly with the advent of television.

Actimel: Yogurt competitor | The Foods that Make Billions

Danone saw Yakult's success and jumped on it, creating their version of the concept and taking 50% of the market sh...

Daily dose, functional foods and nutrition | The Foods that Make Billions

The concept of the "daily-dose" was in the introduction of the idea that food could be functional a...

Yakult and health | The Foods that Make Billions

Yakult changed Britain's perception of "bacteria" and managed to convince us to drink 100,000 bottles a day.

Yogurt: Ski vs Prize | The Foods that Make Billions

Prize came out as Ski's competitor and as such had to market itself differently.

Yogurt and healthfoods | The Foods that Make Billions

Yakult began the UK's love-affair with "health foods" in 1996, with a push from food companies championing products tha...

Social responsibility and positive branding | The Foods that Make Billions

One Water initiated positive branding and encouraged other water companies to provide water to pla...

Health, wellness and bottled water | The Foods that Make Billions

After a report from the WHO recommending the drinking of 2 litres of water a day, bottled water companies j...